How to Maximise Your Fashion Internship

Hints and Tips Industry

How to Maximise Your Fashion Internship

Land your dream full-time PAID position


Cliche buster No.1: Internships aren’t just cups of teas and walking the office dog.

Amongst the many issues centred around taking on an internship, payment or lack thereof, in my opinion, is not the biggest enemy – your mindset is! A widespread sense of disheartenment looms amongst university graduates and budding professionals, as they fall into the growing gap between the internships they’ve sacrificed for and the careers they long to gain.

Often time when I speak to talented creatives they share the same sense of dashed hopes, “I still have to fight to get a job despite all my experience” they say. It seems like every employer wants you to have experience, but when you’ve actually gotten it, it just isn’t good enough for them! Well, there’s an easy way to solve this and it starts off by realising that you may be approaching internships with the wrong mindset – which usually is ‘secure it, do the work and bang it on a CV’ – simple! But it takes a little more than that to stand out as a budding employee, as opposed to a serial-intern.



When talking about internships, the first thing every young creative should understand is that they do NOT guarantee you a job – sorry! But don’t beat yourself up if this has been the case for you, it’s very common.

There are several factors that play into it and most of the time, no matter how hard you work, you just can’t control these things. For example, the company may have taken on interns during a busy period, so although you’re doing a great job, there isn’t an actual position available.

But back to the point…


The most obvious tasks to jump at will be the ones clearly stated within the job description. Do them and do them well. But also, take time to analyse how the office is run and which areas your manager would like some extra help in. When I was interning I wanted to go above and beyond what was expected of me and picked up on the tiniest, seemingly insignificant tasks but owed them as if they were the biggest responsibilities in the office. For example, every morning each team would receive a fruit bowl but by midday, nobody had touched any of it. The mornings would wiz by so fast and no one in the team had a spare minute to walk down to the kitchen to wash it – but I did!

The fruit thing seems so silly and small but it made a difference. The more you pay attention, the more you’ll notice and the bigger the tasks will get. You’ll stand out as being proactive and a team player.


Before taking on an internship, honestly ask yourself why you’re doing it. Setting objectives give you clear perspective and no task will feel to small or insignificant if you have a personal goal to achieve. I wanted to work in PR but landed an internship in Press Samples – which was a job I had no idea about! I could have sulked and disregarded all the value in the 5 weeks I was there for, but instead I chose to embrace the insights and view the position as a chance to learn how a global company is run. You’ll be surprised at how wise your manager is to your attitude and know whether you really want to be there.

I’ve heard of cases where perspective interns have mentioned in interviews that they’d rather be interviewing for a different position, hoping to be referred. Wise up because that almost never happens! Just imagine how off-putting that is for an employer. Instead, mention that you’re really excited to join the  team, yet you’re very open to exploring the company and other roles once you have COMPLETED your internship. You’ll stand out as being enthusiastic and forward-thinking.


All smart professionals identify what they’re good at and play to their strengths, but when starting out in the industry, especially during the internship phase, it’s a good idea to take on roles that will challenge you to work on your weaknesses. You may have completed 6 internships at great companies, but still have lost a full-time paying job to another candidate that’s only done 2.  Employers look at skills and even though you’ve gained ‘more hours of experience’, all six of your internships will only be counted as one because you did the same tasks over and over again. Wake up from your episode of ground-hog day and diversify your CV. Don’t be afraid to go into something that you’re not 100% convinced you’re the best at because you stand to learn so much more that way.

Very importantly, when in an interview, such scenarios act as the perfect answer when asked what your weaknesses are. If you mention that you actively took on roles to broaden your skills, You’ll stand out as someone that isn’t afraid of a challenge and is open to maximising your capabilities and furthering your industry knowledge.



  1. Loved this! Everything you said is so key. A lot of people also land the internship, get the experience, but fail to network during and most importantly after! Say thank you for the time you have had, but also every now and again shoot an email after to ‘keep in touch’ and hold onto that connection. That’s one of the main things to do. And not just when you only need a reference or a favour but to genuinely show interest within the company, they will see that and welcome you with open arms! (Sometimes) haha x
    Great post!

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